Some service businesses sell products to accompany their services.   In this section you should inform the reader of any products you intend to sell along with your service.  If you are not writing a separate chapter called THE PRODUCTS, you should at least examine the categories from that chapter of the wholesale, retail, and manufacturing business plans in order to determine what facts you should include here.  You might wish to exclude this section, if you already have a chapter for THE PRODUCTS.

The decision is not always easy, but generally speaking you should write one business plan that adds elements of the plan you don' t choose.  For example, an individual whose business is financial planning might decide that his is a service business. He may also decide that since she sells a substantial amount of insurance and investment products, he wishes to include a chapter in his plan called THE PRODUCTS also.

Most service businesses that sell products are service businesses at the core.  For example, a caterer could be considered a retail business, since he provides food to his customers just as restaurants do, and restaurants are considered retail businesses.  However, since the main marketable aspect of his business is the fact that he brings the food to your event, his will be most accurately classified as a service business.

You should include any information that is particularly relevant to the operation of your business.  In other words, if the provision of that product alters your businesses in ways that it would not be altered if you were only providing services, explain the impacts.

For example, if a bowling alley proposed selling beer and food in addition to providing a place to bowl, it would need to state the additional impact on costs, as well as the anticipated increase in revenues and sales from the provision of that product.